Edwin loves meat. But he loves the future far more. It’s what pushed him, as VP with a long history in the food industry, to take a leap with 3D-printed meat substitutes. The taste and texture got us – and many others – gob-smacked. It’s how Redefine Meat made its way into kitchens all around the world. From Michelin-starred fine-dining restaurants to corner store food shacks. But it was a bumpy road, full of lucky fails and fuck ups, to get there.

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