Grab your Plant FWD badge, drop your coat and get a delicious coffee from our baristas or a ‘Breakfast for Champions’ from our friends at Oatly (limited supply). Or make some new connections at one of our Network Tables!

It's not all about knowledge and brains. Let’s put our whole heart into this.

Let's start this Plant FWD revolution! Two of the four forces behind Plant FWD, Lotte Sluiter and Marcel van der Heijden, will tell you more about our theme for this year's conference.

Get ready for a quick and dirty update on the state of the protein transition from Jeroen Willemsen, the one person who knows all – yes, all! – the relevant players in the Dutch field. This talk may include a sneaky little global scoop.

Tracye’s work is considered a key driver in the popular rise in veganism among African Americans, who are the fastest growing vegan and vegetarian demographic in the US. Find out how her programs and approach have helped thousands of people eat more plants. Interview with Tracye McQuirter - recently featured on the Netflix documentary "You Are What You Eat," Tracye is a public health nutritionist, best-selling author, and vegan trailblazer.

The meat and fish alternatives of Garden Gourmet Brand are sold in more than 25 markets worldwide. So, they know a thing or two about the differences between European consumers. Learn about the consumer incentives and barriers to choosing plant-forward options. From historical influences to the current market landscape. Gain valuable insights from international examples. And be the first to hear the latest research findings that will help shape the future of sustainable food.

Have a taste of the future! In our 1.000m2 Market experience, you can browse through the latest food innovations and the best plant-forward discoveries. You saw – and tasted – it first at Plant FWD.

Foodservice has enormous potential to put more plants on our plates. But it's not easy being green when you're navigating the preferences and wishes of consumers, co-workers, AND clients. This session with Corné van Doorn (Sr. Advisor sustainable diets WWF), Florine Kremer (Researcher Consumer Behaviour - WUR) and Marloes van der Have (Head CSR Sodexo) includes lots! The latest science insights, practical ‘what to dos’ and ‘what not to dos’ with some fresh best practices and fuckups from one of the largest European caterers.

Out of 100 plant-forward start-ups that applied for our Plant FWD Start-up Program, we've selected the ten most promising brands to come and pitch to our audience. Meet the first five frontrunners in all things plant-forward: Tempty Foods, The Good Pulse Co, Esencia Foods, OLALA!? and Adamo Foods.

Need to get (re)motivated to eat plant-based? Or do you want to inspire others to eat more plant-forward? Tobias Leenaert has all the reasons you’ll ever need. (Seriously, whenever we hear one of his talks, we feel an instant urge to do and eat (even) better). Today, Tobias shares the facts and considerations of opting for a more plant-based future.

Revitalize yourself with a delicious coffee or tea and some delicious plant-based sweets before we head into the final part of day 1.

During this break-out panel, we discuss all things health and plant-forward. From the pros and cons of eating a plant diet to the latest research on the effects of plant-based foods on (chronic) diseases. Could a plant-based meal significantly help arthritis and rheumatic patients? Should we be avoiding processed foods altogether? Or is a plant-based burger not THAT harmful? Wendy Walrabenstein (Plants4Joints), Martine van Haperen (ProVeg Netherlands) and Patrick Deckers (Caring Doctors) will serve up all the facts.

Their segments are worlds apart, but both Lidl and Crisp have been working toward being more plant-forward – fast! And they are not about to shelve their ambitions of putting more plants on the shelves. During this talk with Rebekah Simmons (Lidl), Tom Peeters (Crisp), Gustaaf Haan (Questionmark) and Florine Kremer (Wageningen University & Research) they share their insight on topics such as nudging and their biggest learnings (and mistakes) during this journey plant-forward.

Wakey, wakey! Don’t sleep on this one. Founder and CEO Marco Lemmers will share the honest story of creating one of the most sustainable hotels. A quest that included measuring environmental impact in even the smallest details. (And then some more.) With bold choices like going 100% vegetarian, Conscious Hotel attracted guests and lost clients. But were they able to stay on this ambitious track? They came, they saw, and did they conquer?

1-on-1 matchmaking between ambitious plant-based start-ups and investors. Powered by our partner Brave New Food.

Amidst all the talks about how fabulous the plant-based sector is, former meat lover Andy Shovel of THIS™ dares to say it: the plant-based industry isn’t working… Yet! From the negative impact of vegan activism to inconsistent taste credentials, consumers are still forever compromising. But Andy feels optimistic about the future of the category. Join this talk to learn how we can drive change.

Nobody knows what the future holds. But writer and future anthropologist Roanne van Voorst might come close! During this talk, she paints a picture of a delicious future we can’t wait to sink our teeth into. She takes us from the now into what’s next. How plausible is this plant-forward paradise? You only find out by joining.

Looking back on an inspiring day while enjoying a drink and delicious plant-based snacks