By the Plant FWD partners

Buckle up! This is what Plant FWD has in store for you this year.

The essentials of fundamental positive change

Not to sound clingy, but change NEEEEEDS you. Harald Friedl dove deep into circular transition and the circular economy to gain insights into fundamental positive change. During his talk, he explains what transition requires from you as a person and professional. Come in with an open mind and heart.

4 gaps in our transition & the opportunities they offer

We love hybrid innovation! But PhD-er Anne-Louise Peeters believes we need something bigger to bridge the gaps in our transition. And yes, that includes admitting that eating less meat and dairy is just painful as fuck! Want to learn more about four important gaps in this transition and the opportunities they offer? This is a keynote not to be missed!

A European Market Update

Every conference needs a numbers geek to offer some perspective. So, we’ve got a really good one: Joost Slagt from the market research agency Circana. Joost offers a super quick update on the European market, covering the differences in sales between categories and marketing mixes. And we peek into the future with some upcoming trends.

How do we pay for this plant-forward transition?

Are we going to split the bill like we do on an okay first date? Or who will be paying for our food transition? One of the most innovative, smart, and financially eloquent women out there, Jacqueline van den Ende, shares her knowledge about financially fuelling (plant-based) transition.

Enjoy a delicious plant-based lunch, taste the latest innovations and build valuable connections at The Market

Have a taste of the future! In our 1.000m2 Market experience, you can browse through the latest food innovations and the best plant-forward discoveries. You saw – and tasted – it first at Plant FWD.

Breaking Silos: An Ecosystem Approach to the Protein Transition

When Rutger Bregman & his team were searching for the challenges where the most impact could be made for a better world, it was moving towards more plant-based that came out on top. They selected the smartest people and made them work on it for a year. We have the privilege to serve up the first sneak peaks of their quest! And guess what - The shift to more sustainable proteins isn’t just about innovation—it’s about changing the entire system. Ecosystem thinking is essential. In this interactive session you’ll find out how finance, policy, and unexpected coalitions can work together to drive real change.

What businesses can learn from chefs

Let’s make change irresistible! Three innovative chefs are here to help. Afro-vegan chef Glory Kabe (FR) and upcoming star Nicky Aquaa (NL) discuss their mission to make African cuisine shine by combining flavours from home with classic French techniques. 2-star restaurateur Sebastian Frank shares his love for vegetables and explains why he still uses pork fat along with all the greens.

5 international start-ups pitch their plant-forward plans

Wanna know what the future holds? Out of the hundred start-ups that applied for our Start-up Program, we've selected the ten most promising brands to come and pitch. And you are their audience! Meet the frontrunners and innovators in all things plant-forward.

The new protein narrative?!

What's a new international protein narrative and what opportunities does it offer to companies and governments? Be inspired by best practices from partners of The Protein Community and share your vision.

Revitalize yourself with a delicious coffee or tea and some delicious plant-based sweets before we head into the final part of day 1.

The narrative that could unite left & right

In Denmark, they did it: unite politicians from both sides of the spectrum with a plan to go plant-forward. And it was granted a mind-boggling funding of 1 billion DKK! Could we do the same here? In this open brainstorm, we ask everyone to join in while politicians Klaas Dijkhoff and writer Tobias Leenaert share insights from their respective fields of expertise. This session is moderated by Linda Vermaat.

The power of the supermarket & making proteins out of thin air

What’s new, you ask? You will find your answer at Innovation Hour. We champion Solar Foods which produces proteins out of thin air. Say what? Yes, our thoughts exactly. Meanwhile, Tom Foster-Carter makes eating healthy as easy as possible with Cherrypick. The app helps you pick tailor-made meals, makes your grocery list, finds the cheapest supermarket near you, and gets the ingredients right to your doorstep.

Making change while serving millions in food service

Together, many can make a huge change. During this panel, we speak with businesses that serve many – MANY! – people every day. Schiphol's largest caterer is brutally honest about its efforts to make an impact. And Postillion Hotels may seem a bit traditional, but they had the guts to go fully plant-based in every single one of their hotels. How did they make that happen?

Investor matchmaking sessions (invite only)

(Y)our future starts here? Ten international start-ups from the ‘Accelerate in the Netherlands: Protein Edition’ meet one-on-one with investors and buyers. To fund the future. Invitation only.

Looking back on an inspiring day with new and existing friends while enjoying a drink and delicious plant-based snacks.