Wouter Staal, the founder and CEO of the impact-driven organization YB (formerly known as Yoghurt Barn), is a dedicated sustainability strategist. Through his recently founded venture, Climates, he helps organizations in becoming more sustainable businesses. As ‘making an impact’ is his greatest driving force, Wouter knows all about the ups and downs of conscious entrepreneurship. During his interactive talks, he shares all about his successes and the major mistakes to teach others about initiating behavioural change.