Joost is the Commercial Director for Circana in The Netherlands. Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides unprecedented clarity that helps clients take action and unlock business growth. Joost is an entrepreneurial Business Driven Commercial Leader who is able to create and sustain long-term trust based relationships, growing the business of both his clients and Circana.