Bart Fischer began his career as a marketer in healthy food and has been dedicated to the food transition ever since — as a marketer, innovator, consultant, and entrepreneur. He has worked with both manufacturers and retail chains, and in recent years has focused on his own ventures. Bart is passionate about hybrid products and dairy, as they offer better alternatives without compromising the consumer experience — a crucial factor in winning over meat and dairy lovers. For him, both product development and marketing play a key role in making that shift possible.