In the first part of this hackaton we focus on the barriers keeping hybrids from flourishing. From producers to retailers, we all fear the backlash of hybrid products. There are just so many hows that need answering: how to name them (we all know thathybrid is not the sexy option), how to position them, and how to make them loved. In this session we gather a few of the best marketeers, scientists and people from the industry to work on the answers together.

Your beloved host and partner of Plant FWD for this session is the Transition Coalition Food. Please note that this session is hosted at Danzigerbocht 55 (DB55), which is a 5 minute walk from Theater Amsterdam.