Anna-Louisa Peeters is a designer and PhD researcher at TU Delft. Previously, she worked on organizational transformations for global companies like Rabobank, adidas, Danone, and KLM, as well as the Dutch public sector. Passionate about food and systemic design, she now focuses on accelerating the protein transition in the Netherlands. Her research combines design, sustainability transitions, and behavioral science to identify innovation gaps hindering plant-based adoption. Through design, she offers practical insights to drive change.