Ira van Eelen has many hats as a founder, and very happily made her work her passion! Her father, Willem van Eelen, was one of the pioneers of the idea and research into cultivated meat. With her legacy as "daughter of the godfather of cultivated meat" and a huge network in this field, she supports food system innovation at large. More than 40 years of Cultivated Meat history is part of her and since 2017 has been converted into speaking, lobbying, organizing, researching, and working on the potential - and the general understanding of the urgency of these innovations. By founding KindEarth.Tech, she lets people encounter and embrace the huge potential of the future foods industry.... that is here today. She finds it important to take the role agriculture and farmers can play into account. She does so as a co-founder of RESPECTfarms.com and as a board member of Cellulaire Agricultuur Nederland.

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