Wieke van der Zouwen is an experienced advisor and facilitator working on circular economy and the food transition. Under the banner of Collab & Co., she drives collaborative initiatives that bring together businesses and governments to create systemic change. With a strong background in facilitation and multi-stakeholder collaboration, she specializes in guiding complex transition processes and fostering effective partnerships. Passionate about transforming the food system towards more plant-based solutions, she has recently been involved in accelerating nature-inclusive agriculture and horticulture. At Plant FWD 2025, Wieke will moderate the panel discussion “How Not to Fail in Retail” discussion with leading supermarkets, drawing on her expertise in stakeholder engagement and cross-sector collaboration to ensure a dynamic and thought-provoking conversation.