Bas Michel is the Country Manager at Flora Food Group Netherlands, bringing 20 years of experience in the FMCG industry. Having worked within global companies like PepsiCo, Reckitt, and JDE Peet’s, he now focuses on making plant-based eating more accessible and appealing. He is dedicated to driving the plant-based transition through practical solutions and consumer-focused innovation. At PlantFWD, Bas will share insights on sustainable food solutions, offering a grounded perspective based on years of FMCG expertise.