Tobias Leenaert is strategic, effective altruist as he identifies himself. He’s also one of the founders of ProVeg, and he wrote :How to Create a Vegan World: a Pragmatic Approach" (Lantern Press, 2017), which has been published in twelve languages. He really thinks about the best ways to achieve a compassionate society. Tobias thinks about strategy and gives presentations world-wide about the plant based movement and about vegan advocacy, both to companies and to activists.