Will Greenwood has an academic  background in biochemistry and started his career in 2015 working as a Formulation Scientist at Unilever's prestigious Port Sunlight research and development centre. Then moving to the Netherlands to follow his passion for sustainability and food, at the Vegetarian Butcher. Where for the past 5 years Will has been leading innovation and renovation projects for the brand, focusing on improving the taste and texture of next generation of plant-based meat, making them the meatiest ever. He has a strong desire to ensure great tasting and nutritious food can be sustained for generations come.