Founder Story: Redefine Meat

11:45 - 12.05

Printing the future

Eschar Ben Shitrit loves meat. But he loves his kids – and their future – far more. It’s what pushed him, as a co-founder of Redefine Meat, to take a leap with 3D-printed meat substitutes. The taste and texture got us – and many others – gob-smacked. It’s how Redefine Meat made its way into kitchens all around the world. From Michelin-starred fine-dining restaurants to corner store food shacks. But it was a bumpy road to get there.