Redefine Meat™ Co-Founder and CEO, Eshchar, is a technology strategist by day, and a passionate foodie and aspiring chef by night. After practicing law in the Supreme Court of Israel, Eshchar pivoted into the world of technology. As a product manager at HP Indigo and VP Marketing at Highcon Systems, he led the development and launch of leading digital platforms, achieving accelerated innovation and creating new global businesses. In 2018, he began the pursuit of his dream—to create the advanced technologies required to solve the most significant problem within the food supply chain: To completely transform the way meat is produced. Eshchar co-founded Redefine Meat™ with the mission to harness advanced technology, not animals, to build the world’s biggest meat company. Today, the company leads the new-meat revolution, with over 280 employees in Israel and Europe, and category-defining products endorsed by chefs and loved by meat-eaters and vegans alike.